They are to be chosen among various alternatives or varieties. Quality, price, brand, fashion, style, getup, colour, etc., are important criteria to be considered. They are purchased purposefully from special shops or markets. These products require special time and shopping efforts. They are purchased spontaneously, without much consideration, from nearby shops or retail malls. For example, soaps, biscuits, toothpaste, razors and shaving creams, newspapers, etc. They are frequently required and can be easily purchased. Such products improve or enhance users’ convenience.