With the public launch, creators will be able to create their Reels directly on Facebook as well as share their exiting Instagram Reels to Facebook in order to help them build a following across both apps. The feature, Facebook’s response to TikTok, allows creators to make and share short-form video content using a variety of editing tools including those for music and audio, AR effects, using timers and countdowns, and more. After launching into beta tests just last month, Facebook today is rolling out Reels to all Facebook users in the U.S.